6.3/10
145
8 user 2 critic

It Happens Every Thursday (1953)

A New York couple takes over a small town newspaper.

Director:

Joseph Pevney

Writers:

Dane Lussier (screenplay), Jane S. McIlvaine (novel) | 2 more credits »
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Cast

Complete credited cast:
Loretta Young ... Jane MacAvoy
John Forsythe ... Bob MacAvoy
Frank McHugh ... Fred Hawley
Edgar Buchanan ... Jake
Gregg Palmer ... Chet Dunne (as Palmer Lee)
Harvey Grant Harvey Grant ... Steve MacAvoy
Jimmy Conlin ... Matthew
Jane Darwell ... Mrs. Eva Spatch
Willard Waterman ... Myron Trout
Gladys George ... Mrs. Lucinda Holmes
Edith Evanson Edith Evanson ... Mrs. Peterson
Edward Clark ... Homer
Kathryn Card Kathryn Card ... Mrs. Dow
Eddy Waller ... James Bartlett
Regis Toomey ... Mayor Hull
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Storyline

New York reporter Bob MacAvoy is persuaded by pregnant wife Jane to buy a broken-down weekly newspaper in Eden, California. They have humorous problems with small town mores and eccentric citizens. But their schemes to increase circulation get them in over their heads. Written by Rod Crawford <puffinus@u.washington.edu>

Plot Summary | Add Synopsis

Taglines:

They've got a brand new baby ... a second-hand car ... and they're stuck in a one horse town!

Genres:

Comedy

Certificate:

See all certifications »
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Details

Country:

USA

Language:

English

Release Date:

22 April 1953 (USA) See more »

Also Known As:

Jede Woche neu See more »

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Box Office

Budget:

$617,085 (estimated)
See more on IMDbPro »

Company Credits

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Technical Specs

Runtime:

Sound Mix:

Mono (Western Electric Recording)

Aspect Ratio:

1.37 : 1
See full technical specs »
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Did You Know?

Trivia

Loretta Young's final movie. See more »

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User Reviews

 
Slight but enjoyable.
3 August 2016 | by MartinHaferSee all my reviews

"It Happens Every Thursday" is a pleasant but undistinguished film. It's a shame, as it turned out to be Loretta Young's last movie and after a long career, you would have hoped it would have ended on a higher note than this.

The set-up for this film makes no sense...though it certainly isn't without precedent. Much like in films like "George Washington Slept Here", "The Egg and I" and "Mr. Blandings Builds a Dreamhouse", the film is about some city folk giving up everything and moving to the country. However, compared to the boobs in these other films, the characters in "It Happens Every Thursday" seem to have a lot less motivation and their move is much more inexplicable. Think about it....two New Yorkers with no experience in the newspaper business use all their savings to buy a tiny paper in a tiny country town. Why? Well, we really have no idea--and this is the biggest weakness of the film.

Fortunately, apart from this HUGE plot hole, the rest of the picture is pleasant and modestly entertaining as the couple (John Forsythe and Young) try their darnedest to make a go of it. It's less a comedy...and more a slice of life. The actors in this (and the supporting cast is quite good) try their best but the picture never really rises above mediocrity.


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