6.3/10
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16 user 3 critic

Professional Sweetheart (1933)

A vice-free radio singer wants to experience the dark side of life, so a press agent convinces her sponsor to choose a "professional sweetheart" from her fans.

Director:

William A. Seiter

Writer:

Maurine Dallas Watkins (as Maurine Watkins)
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Cast

Complete credited cast:
Ginger Rogers ... Glory Eden
Norman Foster ... Jim Davey
Zasu Pitts ... Elmerada de Leon
Frank McHugh ... Speed Dennis
Allen Jenkins ... O'Connor
Gregory Ratoff ... Samuel 'Sam' Ipswich
Franklin Pangborn ... Herbert Childress
Lucien Littlefield ... Ed - the Announcer
Edgar Kennedy ... Tim Kelsey
Frank Darien Frank Darien ... Winston Appleby
Sterling Holloway ... Stu
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Storyline

Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail. But they soon find that young love is not to be trifled with. Includes spicy pre-Code episodes and satirical jabs at a variety of targets. Written by Rod Crawford <puffinus@u.washington.edu>

Plot Summary | Add Synopsis

Genres:

Comedy | Romance

Certificate:

See all certifications »
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Details

Country:

USA

Language:

English

Release Date:

9 June 1933 (USA) See more »

Also Known As:

Imaginary Sweetheart See more »

Company Credits

Production Co:

RKO Radio Pictures See more »
Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Mono (RCA Victor System)

Aspect Ratio:

1.37 : 1
See full technical specs »
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Did You Know?

Trivia

Working titles were "Careless" and then "The Purity Girl". See more »

Quotes

Jim Davey: Smokin' and drinkin' and...
Glory Eden: Smokin' and drinkin' and... men!
Jim Davey: And men? H... H... How many?
Glory Eden: Hmm, I don't remember. Hundreds!
See more »


Soundtracks

My Imaginary Sweetheart
(uncredited)
Music by Harry Akst
Lyrics by Edward Eliscu
Performed first by Ginger Rogers
Performed later by Theresa Harris
(who may have been dubbed by Etta Moten)
See more »

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User Reviews

 
Cute pre-code: Ippsie Wipsie Washcloths vs. Kelsey Dishrags
9 April 2009 | by blanche-2See all my reviews

Ginger Rogers stars in "Professional Sweetheart," a 1933 film that also stars Norman Foster, Allen Jenkins, Gregory Ratoff, Franklin Pangborn, Theresa Harris, and Frank McHugh. Rogers plays Glory Eden, radio's Purity Girl, representing Ippsie Wipsie Washcloths. As the Purity Girl, Glory can't be anything but pure. Glory finds this annoying. All she's interested in is drinking, smoking, going to Harlem, wearing sexy clothes, and, if one reads between the lines, losing her virginity.

Her handlers decide to fix her up with a pure Anglo-Saxon, found in the Kentucky Mountains. They choose a nice-looking fan (Norman Foster) and set the two up, even having a wedding on the air. Knowing of her discontent, Kelsey Dish Rags is after her, too, and know she hasn't re-signed with Ippsie yet. The two engage in battle, and find there's a third party involved - Glory's new hubby, who takes Glory at her word about wanting to live in a Kentucky cabin and have a cow.

This is a cute film that could have been lots better, but the script isn't great and the pace drags a bit. Rogers is adorable, funny and sexy. Theresa Harris plays her maid, Vera, and is apparently uncredited, but she has a decent-sized, showy role.

As far as the film being pre-code, don't look for anything too racy. There is only some innuendo and Rogers in her skivvies.

Okay film, nothing special.


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